Category Archives: Marketing

Yes, You Can Be Successful at Marketing

Marketing was never my forte.  I was talking to some people about my struggles with marketing but before I even finished my sentence one of the people I was speaking to said, “I can tell you how to do that. … Continue reading

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How to Monetize Your Creativity: 5 Tips for Entrepreneurs

By nature, entrepreneurs are highly creative thinkers. Every aspect of a business – from filling a need, to solving a problem, to marketing, to selling, to serving customers – is an expression of creativity. But for every great idea that gets … Continue reading

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Your Natural Marketing Style: The Real Key to Successful Marketing

Marketing was never my forte. Recently, I was talking to some people about my struggles with marketing before we discovered natural marketing styles (more about that later).  Before I finished my sentence, one of the people I was speaking to … Continue reading

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How to Appeal to People with a Different Spotlight Style

Your Spotlight Style describes the way in which you draw attention to the gifts and talents you have, the services and products you offer, and your unique flair.  Embracing your Spotlight Style is the key to applying your authentic voice … Continue reading

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Can You Only Market to People Like Yourself?

In the recent Spotlight U program, Nancy Marmolejo and I introduced the concept of Spotlight Style. As internet marketers, we draw people to our offerings by shining a spotlight on ourselves, our personality and our unique gifts and talents. The … Continue reading

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Discover Your Unique Spotlight Style

How would you like to skyrocket your visibility so more people know who you are and buy from you? It sounds great, right? But once you realize all the different ways to get your name out there it becomes pretty … Continue reading

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